The New England Patriots

The New England Patriots have selected Cleverex as their partner in the re-launch of their team website devoted to China and the Chinese-speaking population. In 2004, the Patriots were the first NFL team to have a Chinese language website and their new partnership with Cleverex represents the team's further commitment to serve its Chinese fans.

The popularity of NFL has been steadily growing in China and the Patriots' website, which features all Chinese language content, will continue to introduce the team to the growing number of Chinese NFL fans. "We realize that introducing a new sport to an entire country is a daunting task," said Mr. Fred Kirsch, director of interactive media for the New England Patriots. "But we believe that, once understood, American Football will have worldwide appeal. We selected Cleverex to help us bring American Football and the New England Patriots to China. Cleverex has an excellent reputation in technology innovation as well as an exemplary 10-year track record in customer satisfaction."

"Cleverex is proud to take on this exciting opportunity with the same dedication and hard work that it has given its previous endeavors, said Mr. Lihong Ma, President and CEO of Cleverex. "The global Cleverex project team includes members working from our offices in the United States and China. Our team members are working around the globe and around the clock to keep the website dynamic and up to the hour."

The Cleverex's winning Kynamic platform is the foundation for the Patriots website. Since it is a light-weight knowledge and business process management platform, the performance of the website application is among the best. The proven KPfusion platform has powered more than 100 world-class application systems.

The website is available to China and Chinese-speaking football fans at www.patriots.com.cn. The site boasts many interactive tools, allowing American football fans in China to follow one of the most popular and successful teams in the NFL, the New England Patriots. Some of the advanced features include: an embedded media player that will feature streaming audio and video, Patriots fan community pages that will house forums and blogs allowing the users to interact with one another; up-to-date announcements regarding team news and game schedules; interactive voting polls on team issues; a Pro Shop where fans can purchase New England Patriots merchandise and links to the latest Patriots media coverage.