"We realize that introducing a new sport to an entire country is a daunting task. But we believe that, once understood, American Football will have worldwide appeal. We selected Cleverex to help us bring American Football and the New England Patriots to China. Cleverex has an excellent reputation in technology innovation as well as an exemplary 10-year track record in customer satisfaction." –Fred Kirsch, New England Patriots, Director of Interactive Media

The New England Patriots selected Cleverex as their partner to launch a team website devoted to China and the Chinese-speaking population.

With Kynamic™, Cleverex's lightweight KM and BPM platform, as its foundation, the site hosted many interactive tools: an embedded media player for streaming audio and video, fan community pages with interactive forums and blogs, live announcements about team news and game schedules, interactive voting polls on team issues, a Pro Shop where fans could purchase merchandise, and links to latest media coverage.